Are you struggling to drive the sales and leads that your Shopify store deserves? If you’re a digital marketer or business owner, chances are that website design might be one of the biggest contributors to lackluster results. Poor web design goes far beyond simple aesthetics; it can have direct negative impacts on your sales performance. According to a reputable Shopify Web Designer, these are seven of the most common Shopify web design mistakes made by businesses—and offer actionable advice on how to fix them so that you can start seeing an increase in conversions and profits from your ecommerce store. Read on to learn more!
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1. Not Optimizing for Mobile
With more and more shoppers using their mobile devices to browse products, it’s essential that your Shopify store is optimized for mobile. This doesn’t just mean making sure your pages look good on a smartphone or tablet. SEO Services Miami added that you need to make sure that all of the features you offer are easy to use on smaller screens, from shopping carts and search bars to product images and checkout buttons. If customers can’t easily access or interact with these elements when browsing on their mobiles, they won’t bother sticking around. To ensure a great experience for everyone visiting your site – no matter which device they’re using – be sure to design with both desktop and mobile users in mind, testing the responsiveness of your designs across all devices.
2. Slow Load Times
For many shoppers, slow load times are a deal breaker. Not only can it make them frustrated and less likely to buy from you, but it’s also bad news for your SEO rankings as search engines consider load time when determining where sites should be ranked in results pages. Shopify Web Design Denver also shared that to ensure your store loads quickly and efficiently, consider reducing file sizes by optimizing images and using lazy loading techniques, minifying code, and leveraging content delivery networks (CDNs). You can also look into upgrading the hosting plan that your store is on if necessary.
3. Poor Information Architecture
It’s important to design an intuitive website structure for customers to navigate easily through different products, and categories. Poor information architecture can be extremely confusing to shoppers, them more likely to abandon their carts or leave your website altogether. Make sure you create an easy-to-follow hierarchy that logically connects all of the important categories and information on your shop (i.e., home page → product category → individual product). You should also include search bars and site maps to help customers find what they’re looking for quickly.
4. Lack of Imagery
Product images are essential when it comes to online shopping; in fact, many online shoppers won’t even consider buying from a store without seeing pictures first. To keep potential customers interested in your store, try using high quality photos that accurately represent the items you’re selling. Make sure to add multiple images per product and consider using 360-degree photos, video, or even 3D models if appropriate. You should also include lifestyle shots that show your products in use so customers can get a better idea of how they’ll look when used in real life.
5. Unclear Product Descriptions
To compel shoppers to buy from your store, it’s important to provide clear, concise descriptions for each of your products. Avoid generic language like “this is a great item” and focus on the unique benefits and features instead. For example, instead of saying “these shoes have good support,” you might say “these shoes have extra cushioning for superior comfort and support.” Additionally, you should consider including user reviews on product pages to help bolster the trustworthiness of your store.
6. Too Many Offers & Ads
Too many offers and ads can be distracting for shoppers and even lead to a sense of distrust in your brand if it feels like you’re “overselling” them. You should strive for balance when trying to promote products and services; adding pop-ups or banners that are too frequent will feel intrusive rather than helpful to customers, leading them away from buying anything at all. Instead, focus on providing high quality content that adds value to your site visitors so they come back again and again.
7. Slow Checkout Process
A slow checkout process can easily frustrate customers and make them less likely to purchase from your store. The best way to keep the checkout process running smoothly is to minimize the amount of steps it takes for customer to complete their order. Offer clear instructions on each page, enable guest checkout options, and offer payment methods that are easy for customers to use. Additionally, consider adding a progress bar at the top of every page during checkout so shoppers know how far along they are in the process.
By avoiding these seven common Shopify web design fails, you’ll be well on your way towards creating an effective online store that converts visitors into paying customers. Remember to test everything across different devices and browsers, optimize images for faster loading, and a variety of payment methods to ensure your customers have the best possible shopping experience. With a few simple tweaks to your design, you can increase conversions and grow your online business in no time.